Japan's Buyee offers BTS, K-pop goods via Korean e-tail deal

Partnership with Delivered Korea takes aim at U.S., Chinese e-commerce rivals

20230824N Buyee

Buyee parent Beenos has acquired a 14.9% stake in Delivered Korea. (Photo by Masaharu Ban)

MASAHARU BAN, Nikkei staff writer

TOKYO -- Japanese proxy online shopping platform Buyee has expanded its lineup of authentic South Korean K-pop goods, looking to gain an advantage against other e-commerce rivals that operate globally.

Buyee parent Beenos has acquired a 14.9% stake in Delivered Korea, the largest cross-border proxy shopper in South Korea, for an undisclosed sum.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.