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Consumer

Japan's Kao taps AI for tailored skin care as makeup goes high-tech

Beauty titans tie up with outsiders to lure millennials

Cosmetics maker Kao shows off its new beauty products and skin care services.

TOKYO -- Established Japanese cosmetics makers like Kao are teaming up with technology companies to exploit their troves of data and offer personalized products to lure younger customers. It is a departure from their past practice of handling all product development steps in-house.

They are following French industry leader L'Oreal in partnering with the tech sector to satisfy growing demand for individualized products.

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