Japan's Shiseido announces weak full-year sales on China's slow consumption

Cosmetics maker falls into the red for first time in four years, but is optimistic for coming year

20250210 Shiseido File Photo

Shiseido beauty consultants film product introduction videos in Tokyo. (Photo by Satoko Kawasaki)

TAMAYO MUTO

TOKYO -- Japan's Shiseido on Monday announced that it posted a loss for the first time in four years for a year ended in December, partly caused by slowing consumption by Chinese travelers.

The cosmetics company recorded a net loss of 10.8 billion yen ($71 million). The previous year it posted a 21.7 billion yen profit. A 12.8 billion yen allowance related to selling three cosmetics brands also contributed to the loss.

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