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Consumer

Japan's Unicharm turns to India and Africa after China setback

Toiletries group to ramp up diaper production where it sees demand rising

Unicharm diapers at a store in Vietnam: The company believes demand for diapers will increase when per capita GDP tops $3,000. (Photo by Keiichiro Asahara)

TOKYO -- Japanese personal care group Unicharm will shift the focus of its strategy in developing countries by moving production facilities from China, where competition with local companies is becoming fierce, to India and Africa where it expects steady growth in domestic consumption.

The company will spend much of the 50 billion yen ($473 million) investment budget to ramp up production capacities of baby diapers in India and Africa this year to strengthen its foothold in these regions.

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