Japanese toymaker aims to highlight 'the power of 1-year-olds'

Toddler sensory toys based on 19-country study cater to eager explorers

20250507N People toy

People's 1curiosity toy line is scheduled for a rollout in Japan, the U.K. and Taiwan. (People)

REIKA MIHARA

TOKYO -- People Co., a Japanese maker of toys for infants and toddlers, debuts a line for 1-year-olds this month based on researching the behavior of youngsters in 19 countries.

The 1curiosity line is scheduled for a rollout in Japan, the U.K. and Taiwan, the first time the Tokyo company has developed toys intended for overseas customers from the beginning. It previously exported domestically available products to other markets.

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