ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japanese winter apparel upstart seeks growth in Asian markets

Four Seasons expands product line into golf wear and suits

Four Season's suits made from winter wear fabric are on sale at a Sapporo department store.

SAPPORO -- Japanese apparel maker Four Seasons is capitalizing on its competitive clothing developed for snowboarders to expand its product line into golf wear, suits and tents, as it eyes growing Asian markets, especially China.

The Sapporo-based company founded in 2009 has grown by offering competitively priced clothing for snowboarders that offers superior waterproofing and insulation. The company's 43degrees brand takes its name from the latitude of the northern Japanese city of Sapporo: 43 degrees north. Four Seasons' founder and president, Katsuhiko Yamashita, is a Sapporo native.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more