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Kao, Lion and other Japan companies reboot ASEAN strategies

COVID hurt business but helped consumers gain awareness of good hygiene

Lion seeks to tap demand from working women in Indonesia. (Source photo by AFP/Jiji) 

TOKYO -- A pandemic that put the brakes on leading Japanese consumer goods makers' forays into Southeast Asia might have also done these companies a favor.

It made a lot of people more aware of good hygiene.

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