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L'Oreal, Hugo Boss among luxury brands refocusing on China

Country poised to become world's top high-end consumer market in 2025

Hugo Boss is renewing its push into China with a focus on sustainable materials. (Photo by Yusuke Hinata)

SHANGHAI/HAIKOU, China -- Global luxury brands are descending upon China this year with the goal of staking a claim in what is on track to become the biggest market for high-end goods.

The leaders of these brands have been visiting China since the government lifted zero-COVID restrictions and opened the country to international travel. On March 24, L'Oreal CEO Nicolas Hieronimus met with Chen Jining, Shanghai's Communist Party chief, according to reports.

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