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Merger collapse spurs Philip Morris to expand Asia presence

E-cigarette maker looks to gain from global crackdown on vaping

Philip Morris International, which launched its latest e-cigarette device in Tokyo on Sept. 25, estimates that there are already around 11 million users of its Iqos "heat-not-burn" product globally.

TOKYO/SINGAPORE -- As Philip Morris International called off its proposed $200 billion merger with Altria on Sept. 25, the company continued to press its advantage in Asia with the rollout of its flagship electronic cigarette.

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