TOKYO -- Fujifilm Holdings aims to grow sales in its Instax instant camera business to 150 billion yen ($1.01 billion) next fiscal year, more than triple the level 10 years ago, by building on its Gen Z fan base.
Instax sales are targeted to grow roughly 15% for the financial year ending March 2025 compared with fiscal 2022. This would mark the fourth straight year of record-breaking revenue for the product.
