TOCHIGI, Japan -- Japan's top cosmetics company, Shiseido, is counting on the rising middle class in Southeast Asia and China to help achieve its global sales target of at least 1.29 trillion yen ($11.8 billion) in 2020.
Shiseido opened its new factory in Tochigi prefecture, north of Tokyo, last Wednesday, in response to rising demand for "made-in-Japan" products from Asian countries and tourists. The factory's production capability is about 120 million items.
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