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Singapore's Castlery targets gap between Ikea and luxury furniture

U.S. expansion pushes sales sixfold higher than pre-pandemic levels

Castlery was founded in 2013 by co-founder Declan Ee, a Singaporean entrepreneur, and his friends. (Photo by Mayuko Tani)

SINGAPORE -- Singapore's online furniture company Castlery is growing fast, positioning itself between IKEA and more upscale brands for customers in the hunt for high-quality but affordable interior items.

The company is on track to rack up six times more sales in the fiscal year through March 2023 than in 2020 -- a period that mostly preceded the COVID-19 outbreak -- thanks mainly to its successful foray into the U.S. market during the pandemic.

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