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Unicharm cultivates entrepreneurs in India with women-run pad shops

Project takes on menstrual taboo in rural areas, where usage remains low

Use of feminine-hygiene products remains low in India, especially in rural farming communities.   © Reuters

MUMBAI -- In a rural area of the northern Indian state of Uttar Pradesh with few pharmacies or convenience stores, shops run by women have cropped up to sell menstrual pads from Japan's Unicharm.

The stores are part of an initiative by the Japanese consumer goods maker to nurture female business owners as well as encourage the use of feminine-hygiene products in a country where a taboo surrounding periods has long held women back.

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