ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Consumer

Weak yuan deflates Chinese tourist spending in Japan

Cheaper watches and Pokemon enlisted to cast wider net for travelers

Tourists walk a street in Ginza near Japan's most expensive piece of land. Big-city stores have grown reliant on spending by foreign visitors. (Photo by Wataru Ito)

TOKYO/OSAKA -- Big-spending Chinese tourists' loss of buying power in Japan is forcing stores best known for premium shopping to expand down-market to retain a key source of sales.

At the revamped watch section of Isetan Mitsukoshi Holdings' flagship Isetan Shinjuku department store in Tokyo, timepieces priced at 500,000 yen ($4,600) or more are now joined by ones costing a tenth of that.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more