ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Consumer

Why Japan's 'wandering salarymen' spending boom has been a bust

As habits shift, less overtime does not mean more traffic at cheap eateries

Beef-on-rice chain Yoshinoya and other budget restaurants have not seen much of a boost from the government's push to reduce working hours -- dashing their expectations.

TOKYO -- Budget restaurant chains in Japan that are struggling with sluggish sales are wondering: Where are all the "wandering salarymen"?

The Japanese government's work-style reforms, designed to give corporate employees more flexibility and reduce overtime, were widely expected to help affordable eateries. It seemed logical. Workers would pour out of offices earlier, and with extra free time on their hands, they would be more inclined to wander around and pop into standing bars, izakaya Japanese-style pubs and other casual establishments on the way home.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more