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Consumer

Wildly popular Wacoal lace boxers bring 'sexy' back for Japanese men

Undergarment maker leverages know-how to cross gender line

The company's lace boxers come in five colors at stores. (Photo courtesy of Wacoal)

KYOTO -- As "gender neutral" and "genderless" has gained momentum in progressive circles around the world, from language to sports and bathrooms, a Japanese lingerie maker has seized on the buzz to market a unique undergarment that keeps flying off the shelves.

Wacoal's lace boxers for men have been selling out faster than the company can make them ever since hitting stores in Japan at the end of last year.

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