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Designers eye massive Muslim fashion market

A model wears an outfit that riffs on the Japanese kimono at a fashion show in Indonesia in March.

TOKYO -- The market for stylish clothing catering to Muslim women is huge, and it's only getting bigger. The mainstream fashion industry is starting to take notice, with such high-profile brands as Dolce & Gabbana and DKNY recently showcasing collections designed specifically for this group.

Yo Nonaka, an executive member of the Japan Muslim Fashion Association and assistant professor of Keio University specializing in Islamic area studies, recently spoke with The Nikkei about the "rules" of Muslim fashion, how they differ from country to country and what the market potential is.

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