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Business

J.CO finds sweet success in Indonesia

Doughnut chain looks beyond Southeast Asia for expansion

J.CO has sought to grab attention with inventive flavors and names for its doughnuts. (Photo by Annafsul Muthmainnah)

JAKARTA -- At a J.CO Donuts & Coffee shop in Jakarta, a busy yet cheerful cashier attends to customers behind a brightly lit display case. Inside are two dozen unique flavors of doughnuts with creative names such as Berry Spears, Black Jack, Copa Banana, Jacky Chunk, Tira Miss U and Why Nut?

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