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J.CO finds sweet success in Indonesia

Doughnut chain looks beyond Southeast Asia for expansion

J.CO has sought to grab attention with inventive flavors and names for its doughnuts. (Photo by Annafsul Muthmainnah)

JAKARTA -- At a J.CO Donuts & Coffee shop in Jakarta, a busy yet cheerful cashier attends to customers behind a brightly lit display case. Inside are two dozen unique flavors of doughnuts with creative names such as Berry Spears, Black Jack, Copa Banana, Jacky Chunk, Tira Miss U and Why Nut?

This kind of innovation is crucial for the doughnut-and-coffee shop operator, which has more than 200 outlets across Indonesia. Its ability to come up with fresh ideas and adapt to changing local tastes and trends has made it a hit with customers in Indonesia and neighboring countries. Now, the company is counting on this innovative spirit to expand beyond Southeast Asia.

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