June 13, 2017 6:56 am JST

Japanese fashion publishers headed for Taiwan via app

Shueisha's Non-no, other lifestyle magazines look to boost readership overseas

TOKYO -- Japanese publishers will present their fashion and lifestyle magazines to an app available in Taiwan and Hong Kong, as a shrinking domestic market prompts companies to seek new income sources abroad.

The 24 publishers including Hearst Fujingaho and Shueisha will provide their publications to the all-you-can-read app operated by Kono Digital. The publishers' revenue from the app depends on how many members read their magazines.

The app has roughly 350,000 members, primarily in the 30-40 age group, with 70% of users in Taiwan and Hong Kong. It will feature 58 magazines including Shueisha's Non-no and others from Tokuma Shoten, Diamond and Gentosha.

Japanese fashion trends and food are popular in Taiwan. Since many consumers there are familiar with Japanese, the app mostly will upload the original magazines.

(Nikkei)

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