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Japanese wig market faces upheaval

Industry leaders struggle as thinning hair gains more acceptance

Aderans and Artnature, Japan's top two wig makers, have long dominated the domestic market through careful maintenance and other services.

TOKYO -- After dominating the Japanese wig industry for many years, Aderans and Artnature are struggling to cope with rapid changes in the domestic market, where consumers are becoming more accepting of thin hair.

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