May 20, 2017 2:55 am JST

Shanghai Disneyland tops 10m visitor target early

Park battles pricey image with coupons, seasonal passes

YUSHO CHO, Nikkei staff writer

Shanghai Disneyland welcomed 10 million visitors in less than a year. (Photo by Wataru Kodaka)

SHANGHAI -- Theme park Shanghai Disneyland has hit 10 million visitors one month ahead of schedule despite complaints about high ticket prices, as discount passes helped attract customers.

The park, which opened last June, managed to stir up enough interest to reach its first-year attendance target early. Shanghai Disneyland touted the news on Chinese microblogging site Weibo.

State-of-the-art attractions at the $5.5 billion theme park drew 4 million people over the first four months. Shanghai Disneyland responded with season passes and coupons when people criticized its entrance fees -- 499 yuan ($72) on weekends and holidays -- as well as food and beverage prices. Guests seem to agree that service quality, cited earlier as an issue, is improving.

Shanghai Disneyland looks to expand its facilities, hoping to attract more repeat visitors. A second theme park at the Shanghai Disney Resort is also a possibility in the longer term.

To catch Tokyo Disney Resort, the Oriental Land resort that welcomes 30 million guests annually, Shanghai Disneyland may need to cast a wider net by attracting international customers as well.

Oriental Land Co., Ltd.

Japan

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