ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Singaporeans turn to Web for fresh food

Major online retailer RedMart has seen a dramatic increase in fresh food sales.

SINGAPORE -- Online retailers offering fresh food are enjoying brisk sales growth in Singapore. Their services meet the needs of the city-state's many affluent but busy people.

      RedMart, a leading Singaporean online retailer, plans to increase the range of fresh food on sale at its virtual supermarket from roughly 400 today to more than 2,000 by June. The e-commerce company has set its sights on raising the proportion of fresh food in its overall sales to 50-60%, from roughly 10% today. It plans to begin fresh food deliveries outside Singapore shortly.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more