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Business

Singaporeans turn to Web for fresh food

Major online retailer RedMart has seen a dramatic increase in fresh food sales.

SINGAPORE -- Online retailers offering fresh food are enjoying brisk sales growth in Singapore. Their services meet the needs of the city-state's many affluent but busy people.

      RedMart, a leading Singaporean online retailer, plans to increase the range of fresh food on sale at its virtual supermarket from roughly 400 today to more than 2,000 by June. The e-commerce company has set its sights on raising the proportion of fresh food in its overall sales to 50-60%, from roughly 10% today. It plans to begin fresh food deliveries outside Singapore shortly.

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