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Sony taking OLED TVs global in 2017

Premium tech to be next-gen quality benchmark

Sony's 11-inch OLED TV introduced in 2007.

TOKYO -- Sony looks to put OLED televisions on shelves worldwide by next summer, aiming to electrify sales with a new top-of-the-line technology.

Employing organic light-emitting diodes, the TVs offer brighter colors, sharper contrast and higher refresh rates than other sets. They will hit Europe, the U.S. and China starting in the spring. The Japanese electronics and media giant will source panels from South Korea's LG Display and draw on its own proprietary technology for image processing.

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