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Uniqlo and Tajima take Islamic fashion to the world

Uniqlo and Tajima are eager to take the collection to several non-Muslim countries.

TOKYO -- Japanese clothing chain Uniqlo will launch a new collection in Japan later this month in collaboration with British designer Hana Tajima. The company plans to take the line to several other markets in the region and beyond.

The collection was originally launched in Southeast Asia last year. Tajima's designs typically feature a loose silhouette designed to appeal to Muslim women. The line became such a hit in the region, however, that Uniqlo and Tajima decided it may also prove popular in predominantly non-Muslim countries. 

The Hana Tajima for Uniqlo collection is slated for launch in Japan in June.

Tajima is also a popular blogger in Western and Southeast Asian countries. With the Japanese retailer, she created the LifeWear collection, which includes everything from hijab to trousers and loose-fit tops that comfortably cover the bodyline. The collection also includes items using Airism, a signature high-performance fabric of the Uniqlo brand.

The collection has already been expanded to U.S. and U.K markets. In light of Japan's colder winters, some items have been created specifically for the Japanese market, including thin, but warm cut-and-sew fleece tops. These items will be priced from 500 yen to 4,990 yen ($4.69 - $46.81).

Uniqlo is now preparing to also launch the Tajima collection in China, South Korea, Taiwan, Hong Kong and Australia. The brand plans to put videos on its website showing non-Muslim customers how to wear certain clothes.

Tadashi Yanai, chairman and president of Uniqlo operator Fast Retailing, said traditional clothes can inspire new fashions. He wishes to repeat the success by developing partnerships with other talented designers from around the world. "We aim to provide the best clothes in the world by leveraging our global network, as well as our capability to plan, make, and sell products," Yanai said. 

(Nikkei)

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