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Business

When cheap doesn't sell -- even to the poor

Sales of the ultra-affordable Nano offered by India's Tata Motors have not been growing as expected. (Photo by Ken Kobayashi)

NEW DELHI -- There's affordable, and then there's cheap. One is a selling point, the other an image problem, and makers in India are learning the hard way how important that distinction is.

     Although 60% of India's population of 1.2 billion still live on less than $2 a day, products designed and marketed for this massive segment often fail to catch on.

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