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Cricket gives brands a ticket to Indian growth

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International and domestic cricket matches draw huge TV audiences in India. Here, India's Cheteshwar Pujara bats against New Zealand on Oct. 8.   © Reuters

NEW DELHI For companies looking to raise their profiles in India, the pitch is the place to be -- the cricket pitch, that is.

Soccer is increasingly popular in the South Asian nation of 1.3 billion, with rising sponsorship figures to show for it. But it is cricket that still owns the nation's heart. Businesses see it as their ticket to expansion in the world's fastest-growing major economy.

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