ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Daihatsu, Suzuki fighting off competition in Asian strongholds

Cheap and cheerful no longer enough for emerging market consumers

Daihatsu rolled out the new Bezza compact sedan in Malaysia in July.

TOKYO -- Japan's two leading makers of minicars, Daihatsu Motor and Suzuki Motor, are feeling the heat of intensifying competition in the Asian markets where they have established dominance.

Toyota Motor subsidiary Daihatsu is under growing pressure in Malaysia and Indonesia, while Suzuki is having to fight off increasing competition in India.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more