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Business

Daihatsu, Suzuki fighting off competition in Asian strongholds

Cheap and cheerful no longer enough for emerging market consumers

Daihatsu rolled out the new Bezza compact sedan in Malaysia in July.

TOKYO -- Japan's two leading makers of minicars, Daihatsu Motor and Suzuki Motor, are feeling the heat of intensifying competition in the Asian markets where they have established dominance.

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