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Daiwa House has answer to those missing out on 'Premium Friday'

Japanese homebuilder urges workers to take Monday afternoon off

Employees leave Daiwa House's office in Tokyo on February 24, the first Premium Friday.

OSAKA -- Daiwa House Industry will offer alternative time off to workers who are too busy to join the rest of Japan to enjoy shopping and eating out on "Premium Friday."

The homebuilder has introduced paid time off for the afternoon of the last Friday of even-numbered months -- in line with the national Premium Friday campaign aimed at spurring consumption.

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