ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Seven & i, Fast Retailing plan tie-up including new apparel brand

The partnership envisions letting Uniqlo customers pick up online orders at 7-Eleven stores in Japan.

TOKYO -- Japanese retailers Seven & i Holdings and Fast Retailing are making plans for a wide-ranging partnership covering everything from product planning and production to sales and distribution.

     The convenience store giant and the operator of the Uniqlo casualwear chain will create a new brand for apparel as early as this year, tapping Fast Retailing's expertise as a clothing designer, manufacturer and retailer. Seven & i has been pursuing an omnichannel strategy integrating e-commerce and brick-and-mortar stores. It aims to cultivate a unique brand that will become a major customer draw.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more