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Seven & i, Fast Retailing plan tie-up including new apparel brand

The partnership envisions letting Uniqlo customers pick up online orders at 7-Eleven stores in Japan.

TOKYO -- Japanese retailers Seven & i Holdings and Fast Retailing are making plans for a wide-ranging partnership covering everything from product planning and production to sales and distribution.

     The convenience store giant and the operator of the Uniqlo casualwear chain will create a new brand for apparel as early as this year, tapping Fast Retailing's expertise as a clothing designer, manufacturer and retailer. Seven & i has been pursuing an omnichannel strategy integrating e-commerce and brick-and-mortar stores. It aims to cultivate a unique brand that will become a major customer draw.

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