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Suzuki teams with Japanese egg grower to fill India's appetite

Partners to tout quality and safety, targeting middle class

Quality control for fresh eggs is a challenge in India.

NEW DELHI/TOKYO -- Suzuki Motor is working with Ise Foods to grow and distribute eggs in India, tapping the Japanese egg producer's proprietary technology to assure quality and safety to the nation's growing middle class.

The automaker and the Saitama Prefecture-based company will set up a joint venture, with Ise contributing 60% of the 100 million yen ($879,556) capital and Suzuki holding the remaining 40%.

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