ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

'Digital first' pays off in China's food and beverage sector

Upstart local companies use interactive online brands to beat multinationals

| China

China's food and beverage market has undergone an unprecedented transformation over the past few years, enabling the emergence of new players and threatening incumbents -- both foreign multinational corporations and local companies.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more