BEIJING -- Chinese online tutoring platforms targeting children from five to 17 years old are embroiled in a fierce advertising battle ahead of the summer holidays.
Industry leader, New York-listed TAL Education Group, and its two main rivals, Yuanfudao and Zuoyebang, are all investing hundreds of millions of yuan to advertise their summer courses, with the daily ad spend for each reaching 10 million yuan ($1.45 million).
