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All work and no play for Chinese kids this summer

Online tutoring platforms in advertising war to win business ahead of break

Education Ministry statistics show that China has 200 million children between the ages of five and 17.   © Reuters

BEIJING -- Chinese online tutoring platforms targeting children from five to 17 years old are embroiled in a fierce advertising battle ahead of the summer holidays. 

Industry leader, New York-listed TAL Education Group, and its two main rivals, Yuanfudao and Zuoyebang, are all investing hundreds of millions of yuan to advertise their summer courses, with the daily ad spend for each reaching 10 million yuan ($1.45 million).

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