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India's edtech startups use lockdowns as springboards for growth

Top player Byju's adds 13.5m free users in 2 months as Google works with government

A woman uses Byju's learning app on her tablet at home in Mumbai. (Photo by Kosaku Mimura)

NEW DELHI -- With his institute in India's western city of Ahmedabad shut in the prolonged coronavirus lockdown, Bhaskar Majumdar opted for the master's program in digital marketing offered by a local online education platform upGrad at a cost of $1,200.

The 47-year-old corporate affairs and digital division chief at an engineering company is satisfied with what he describes as the "rigorous" course. "The investment was worth it for adding a skill for my future," Majumdar told the Nikkei Asian Review. "I would have of course preferred to do it from the campus in Ahmedabad, but, with COVID-19, that is out of the question."

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