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Electronics retailer Yamada Denki jumping into power sales

Yamada Denki is looking to sell electricity itself in addition to consumer electronics, housing equipment and homes.

TOKYO -- Yamada Denki will sell electricity as part of efforts to boost revenue outside its mainstay business of consumer electronics retailing.

     The Japanese company plans to begin retail sales of power nationwide this June, except in Okinawa, by teaming up with major utilities as well as independent producers. Details have yet to be finalized, but rates will undercut those of large regional utilities. Electricity customers will likely receive shopping points for Yamada Denki electronics stores.

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