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Casio aims to double sales over decade, tapping emerging markets

Company will concentrate on improving existing watch operations

G-Shock is Casio's mainstay watch brand. (Photo courtesy of the company)

TOKYO -- Casio Computer will set a sales target of 500 billion yen ($3.83 billion) by around fiscal 2030, nearly double its forecast for the just-ended fiscal year, by offering more high-priced watches and expanding its reach to new customers.

The timepieces segment would account for half of sales, down from a majority in fiscal 2021. The company will aim for an overall operating margin of 15%, up from 10%.

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