China TV brands win more than half Japan's market for first time

Hisense, TCL beat Sony, Panasonic in their home with cheap prices

20250123N China TVs

Hisense subsidiary TVS Regza led Japan's flat-screen TV market in 2024 with a 25% share. (Photo by Norika Taguchi)

NORIKA TAGUCHI

TOKYO -- Over half of flat-screen TVs sold in Japan last year were made by Chinese companies, market data shows, as Hisense, TCL and other players win over younger consumers with affordable prices.

This is the first time Chinese brands held a more-than-50% share in Japan's flat-screen TV market in data going back to 2004, according to Tokyo-based research company BCN.

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