ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Electronics

China's Oppo plots next step after smartphone sales ban in Germany

Loss of patent case pushes manufacturer back to the strategic drawing board

Customers visit an Oppo store in Guangzhou, China. The smartphone maker seeks opportunities overseas amid intense competition at home. (Photo by Takashi Kawakami)

GUANGZHOU -- China's Oppo, the world's fourth-largest smartphone manufacturer, faces the task of overhauling its overseas business strategy after essentially being kicked out of Germany.

People who access Oppo's German website will have no way of browsing through the latest offerings of mobile phones. Instead, they will be greeted with this brief message: Product information is currently not available.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more