Ex-Sony CEO Hirai on how he reinvented an electronics icon

Maverick leader ruffled feathers to propel founders' vision into new era

20210706 sony Hirai main

Kazuo Hirai, Sony's former CEO, helped engineer the company's renaissance. (Photo by Kosuke Imamura)

TAKASHI SUGIMOTO, Nikkei senior staff writer

TOKYO -- Sony Group is regaining is luster, as seen in its first-ever net profit in excess of 1 trillion yen ($9 billion) in fiscal 2020 ended March this year.

Kazuo Hirai, Sony's former top executive, who currently serves as the company's chief adviser, gives a behind-the-scenes look at Sony's rejuvenation even as other Japanese electronics titans face an onslaught from Chinese, Taiwanese and South Korean rivals.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.