Fujifilm's X digital camera gives users a film photo experience

Vertically oriented device draws inspiration from half-frame cameras

20250522N fujifilm camera MAIN

Fujifilm's new X half weighs only 240 grams, making it the lightest of the company's X series products. (Photo by Kohei Yamada)

KOHEI YAMADA

TOKYO -- Fujifilm will release a compact digital camera that offers a shooting experience reminiscent of film cameras, the company announced on Thursday, with the device set to debut in Japan in late June.

Designed for vertical photography, an uncommon feature among digital cameras, the new device also integrates with a dedicated smartphone app. The company aims to attract beginner photographers with the new camera.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.