Inspired by China, Panasonic gets back to its innovative roots

Company finds founding philosophy of 'constant change' embodied by Chinese division

Panasonic Story) Tetsuro Homma

Panasonic director Tetsuro Homma's message to "Pursue Chinese speed, Chinese cost and Chinese style" was clear. (Photo by Kei Higuchi)

ITSURO FUJINO, Nikkei staff writer

TOKYO -- Panasonic is expanding its presence in the vast Chinese market through an ethos of "constant change" -- the same approach it taught China 40 years ago, but now it is the Japanese company learning from its former pupil.

The electronics giant is building a new plant to manufacture home appliances in China, the company's first such investment in 16 years, bucking the growing trend among global manufacturers to shift production out of China amid a bitter trade war with the U.S.

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