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Electronics

Japanese toaster maker Balmuda leaps into smartphone market

CEO aims to stand apart from Apple and Samsung, with eye on apps and cars

Balmuda's new smartphone features a curved, tapered design around a compact, 4.9-inch screen.  (Photo courtesy of Balmuda)

TOKYO -- After taking Japan's appliance market by storm with sleek, high-end toasters and fans, Balmuda is now bringing its design- and user-focused approach to the smartphone market with its first model debuting later this month.

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