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LG cleans up by going upmarket in US and European kitchens

South Korean brand earns nearly double the margins of Samsung and Whirlpool

LG skipped volume retailers for its high-end Signature appliances collection, partnering instead with upmarket stores such as Bloomingdale's in the U.S. and John Lewis in the U.K.

SEOUL -- To convince people to buy $6,000 refrigerators and similarly expensive washing machines, South Korea's LG Electronics broke with its earlier thinking in both sales and production.

No discount retailers for its top-of-the-line Signature appliances. Instead, they got their own department store showrooms.

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