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Electronics

LG cleans up by going upmarket in US and European kitchens

South Korean brand earns nearly double the margins of Samsung and Whirlpool

LG skipped volume retailers for its high-end Signature appliances collection, partnering instead with upmarket stores such as Bloomingdale's in the U.S. and John Lewis in the U.K.

SEOUL -- To convince people to buy $6,000 refrigerators and similarly expensive washing machines, South Korea's LG Electronics broke with its earlier thinking in both sales and production.

No discount retailers for its top-of-the-line Signature appliances. Instead, they got their own department store showrooms.

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