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LG flexes its display tech with $100,000 rollable TV on sale this month

South Korean brand looks to set itself apart from low-cost LCD makers

LG Electronics' rollable OLED TV likely will be limited to a niche market based on its high sticker price. (Photo by Kotaro Hosokawa)

SEOUL -- South Korea's LG Electronics brings to market this month an OLED television with a screen that can roll up like a projector screen and fit into its rectangular base.

The Signature OLED R will be sold first in South Korea for a suggested price of around $100,000.

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