Mitsubishi Electric bets on price hikes amid headwinds in China, Europe

Investors focus on two earnings drivers: factory automation and air conditioning

20240730N Mitsubishi Electric robot

The company's factory automation business is centered on China, where investments are sluggish. (Photo by Yoichiro Hiroi)

AYA ONISHI, Nikkei staff writer

TOKYO -- As Mitsubishi Electric faces headwinds in China's factory automation and Europe's air conditioning market, investors are focusing on whether the company will succeed in raising product prices to move beyond a testing scandal that has tarnished its reputation.

Mitsubishi Electric will announce financial results for the quarter on Wednesday. Although the company is projecting a second consecutive year of record profits for the year ending March 2025, the QUICK Consensus market forecast sees a 13% drop in group net profit to 50 billion yen ($325 million) for the quarter.

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