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Xiaomi enters Thailand amid plans for 2,000 stores globally

Chinese smartphone brand plans to sell 100 mn units in 2018, challenge Oppo, Huawei

China's Xiaomi is launching its range of handsets in Thailand, Southeast Asia's second largest smartphone market. (Photo by VCG/VCG via Getty Images)   © Getty Images

BANGKOK -- In November, Thai buyers thronging Bangkok's Seacon Square Bangkae shopping mall were surprised to find a handset store with a logo they had never seen before -- Xiaomi.

It was the second Mi store launched by the leading Chinese smartphone maker in the country within one month. The first was at Imperial World in Samrong district. 

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