Nidec hopes to catch China stimulus tailwind with appliance motor plant

Japan manufacturer builds new factory to tap into Chinese domestic demand

20250709N Nidec 1

Nidec’s new factory in Qingdao has come online to produce motors used in home appliances. (Photo by Eisaku Nitta)

EISAKU NITTA

QINGDAO, China -- Japanese manufacturer Nidec opened a new Chinese factory Wednesday for motors used in home appliances, a sector that China is targeting with subsidies in a bid to energize consumer spending.

The company plans to build another plant in the country within the next couple of years, as it turns its focus to China's domestic market amid deepening uncertainty around global trade.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.