ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Nintendo ends 3DS production

As the Wii U flopped, strong sales of the handheld device limited the damage

Debuting in 2011, the 3DS was a hit, riding the 3D boom in the wake of the movie "Avatar."   © Reuters

KYOTO -- Nintendo has quietly pulled the plug on production of the Nintendo 3DS, a handheld game system that will be remembered for underpinning earnings during the dark days of the Wii U.

"No growth as a business," an executive said early this month when asked about the future of the 3DS. Days later, in mid-September, a one-line notice added to the company's Japan and U.K. websites said that "manufacturing of the Nintendo 3DS family of systems has ended."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more