Panasonic and Amazon team up on smart TVs that suggest content

Flagship OLED model showcased at CES to roll out in Japan and Europe in spring

20240108N Pana

Panasonic aims to develop TVs that use voice or fingerprints to know who is watching and recommend content. (Panasonic Holdings)

KOKI IZUMI, Nikkei staff writer

OSAKA -- Panasonic Holdings and Amazon are partnering to produce smart televisions that recommend content to consumers based on their viewing history, as the Japanese electronics group looks to boost its TV software development.

An organic light-emitting diode model equipped with Amazon's Fire TV streaming technology is being shown in Las Vegas this week at CES, the world's largest consumer technology trade show. This flagship model will go on sale in Japan and Europe this spring.

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