Panasonic nears deal to outsource TV production to China's TCL

Output to end in India and Vietnam as Japanese brand moves to restore profitability

20190506N Panasonic

Panasonic TVs on display at a store in Tokyo. © Reuters

HISASHI IWATO, Nikkei staff writer

OSAKA -- Panasonic is poised to outsource production of televisions to Chinese rival TCL, the world's third-largest TV maker, in the Japanese electronics group's latest move to cut costs in a segment where its brand has faded, Nikkei has learned.

The two sides are negotiating the scope of the production contract, with Panasonic aiming to reach an agreement as soon as next month.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.