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Samsung challenges LG's OLED TV lead with shift to mass production

South Korean competition seen driving down prices as Chinese catch up

Samsung's quantum dot displays are designed to express vibrant color by passing blue light through a layer of tiny semiconductor crystals. (Photo courtesy of Samsung Electronics)

SEOUL -- Samsung Electronics has begun mass production of organic light-emitting diode displays (OLEDs) for TVs,  breaking into a field dominated by rival LG Display.

Group unit Samsung Display on Tuesday celebrated its first shipment of TV displays out of its Asan campus in central South Korea. Samsung's quantum dot displays use a different technology that the company sees setting itself apart from LG, which holds a more than 80% market share in large OLED panels -- the sizes used for TVs.

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